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Recruiting Sales Talent: "The If You Post It, They Will Come" Fallacy

The Frustrations with Job Postings

I am old. Fifty three to be exact. I was fortunate enough to get my start in recruitment before the internet, job boards or LinkedIn. Over the past twenty years, I have continued to experience the transactional nature of the way the world goes about attracting its most valuable asset, talent. Posting a job description that has a ton to be desired and hoping that the right person will come to us is fools gold. Can companies fill open roles with job postings? Of course they can, but a job posting is not recruiting. I highly doubt any professional sports teams are putting up a posting in hopes that their next franchise player will miraculously author the perfect resume to take them to the championship. Although being a lifelong NY Giants fan maybe that is the exact methodology they have implemented over the last ten years …

Several years ago I gave a presentation on how the process of attracting “human capital” is done almost without any “human interaction” until the very end, when employers are relying on their overworked managers to trust their gut in a 30-minute interview. I am living proof that the 30-minute interview is flawed as even I can be charming for thirty minutes if I need a job badly enough. The, “If You Post It, They Will Come” mentality is flawed from the start. Here’s why:

  1. An internal manager crafts a job description and sends it off to internal human resources electronically.
  2. The internal recruitment team takes that very job description and posts it out to the world wide web, electronically.
  3. Job seekers (to no fault of their own) will write a resume to match that job description and forward it off to the internal recruitment team electronically.
  4. The recruitment team is now faced with using their best guess to determine which of the 75 plus candidates to pass along—electronically—to the internal manager looking for the right person to join their team.

My recent research shows hiring managers are more disappointed with the quality of candidates they are receiving today, compared to previous years. In addition, it shows job seekers claim to hear back from employers on their job applications less than 10% of the time. So why do close to 100% of the companies that are in search of great talent rely heavily on the job postings? You can see why the system is broken. 

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